University of East Anglia Case Study 2025

Case Study Lead Generation Campaign for Creation Technology

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How Creation Technology Created a
Crawl-Walk-Run Methodology

University of East Anglia, Salesforce Success Teams and Creation Technology worked together to bring about success. We were not working in silos, but rather in partnership. A crawl-walk-run methodology was adopted with a focus on real outcomes. There was a strong focus on technical expertise & selecting the right use cases & journeys to deliver. It was important not to do everything at once.

BENEFITS

UEA, Salesforce Success Teams & Creation Technology worked together to bring about success. We were not working in silos, but rather in partnership.

A crawl-walk-run methodology was adopted with a focus on real outcomes.

There was a strong focus on technical expertise & selecting the right use cases & journeys to deliver. It was important not to do everything at once.

Our Solution

Creation came in at a crucial time for the programme & was engaged to ‘partner’ with the UEA to deliver the new marketing automation solution, which would not only meet, but exceed expectations

01 Collaborative Agile Delivery:

Creation worked closely with the University of East Anglia & effectively became a virtual extension of the core UEA team. We helped to boost the University’s product & feature knowledge as well as capabilities.